Surprise, surprise! Frank Ocean’s early release of Channel Orange was always part of the plan.
“Frank’s appearance on the show was on the books for almost two months, well before his letter last week,” Late Night booker Jonathan Cohen confirms to EW in an email. “The announcement of the early digital release was part of the plan from the very beginning.”
Ocean’s letter about his sexuality, however, was never part of the marketing plan.
Def Jam President Joie Manda told EW in an email, ”Absolutely not. You have to understand that Frank’s letter last week was in NO WAY intended to impact the marketing of this record. Like all things with Frank, it was a carefully measured, very personal decision.”
Keep reading: Def Jam: Early release of Frank Ocean’s ‘Channel Orange’ part of original marketing plan